Tuesday, December 2, 2008

What can I do better in my next Presentation?

For my next presentation I decided to improve:

1. Work on my body language. This will bring more enthusiasm into the presentation.

2. Work on the language: The language which I was used was okay, but due to me being nervous, I used the word "like" a lot. This makes the presentation seem unprepared, even though I was very prepared.

3. Make the students contribute, meaning make them ask questions.

4. (Maybe) write on the board, and show a mind map at the beginning

5. Better transitions

In this presentation I did well:

1. PowerPoint. It was well structured, had 10 slides, font 3o and I didn't go over the limit for time. :-)

2. I was well prepared and had all my information on note cards and the PowerPoint

3. Eye contact

4. (I think) that I didn't speak too fast (which normally happens)

5. The connection to the question, with facts and then how people see the specific organization

Water!!

Who owns fresh water resources? Who should?

Fresh water is owned by different governments depending on the situation. For example in Switzerland, there is a lot of fresh water, and this water is cleaned and then given to us through the tap. However, in a lot of countries you cannot drink the water out of the tap, or there is no tap at all. In this case, the government owns a resource with fresh water, and fills it up in bottles, which is then given to the citizens. The problem with this is that it costs money. The countries that are very dry and don't have a lot of money have a bigger problem. Most of their resources are dried up or the government doesn't have the will or money to provide fresh water for them. Due to this the fresh water resources should be taken care of an organization, like the UN. This organization, would take control over the water resources which "don't have a name". Meaning, water resources like Evian will still have control over their territory. However, all the resources that don't have a name should be given to the countries that need it, for example Africa.

Sunday, November 30, 2008

Wired Magazine

Guns N' Roses' Chinese Democracy Launches on MySpace

This article is about the new album from Guns N'Roses. There hasn’t been a CD since the double release in 1991. Therefore, this event is enormous for all the Guns N'Roses fans out there, but unfortunately only one of the singers stayed constant : Axl Rose. The CD was only a digital release, meaning one had the ability to download the songs from My Space. Chuck Klosterman, a reviewer, said that more than half of songs where about how they made the album itself. He compared the lyrics, to rap because it was like a story line. Since the CD isn't a hard copy yet, there are pre-guesses where it will be released first, there are high chances for it being sold at Amazon. com first.

Monday, November 3, 2008

Wired Newspaper

8 Things to Expect in the Next iPhone Update
Author: Charlie Sorrel
Source: Wired October 20,2008

This article talks about the new iPhone, v2.2, and the 8 things which are going to be updated. One of the cool things on the new iPhone, is going to be the navigation system which can be used in the car and while walking. In addition, the public transportation will be shown, so that you now know the exact times that a train or bus arrives. Also, there will be a new icon on the iPhone, called Video, but Apple hasn't revealed the secret about the icon yet. Furthermore, the iPhone is becoming a more independent machine, which means that you don't need to hook it to your computer anymore as much. The last thing which was said about the new phone is that it will have an update which can tell you where your friends are. In conclusion, the new iPhone will have new updated and will be released later on this year, exact dates haven’t been said.

Wednesday, September 24, 2008

The Rolling Stone

Jay-Z, Stargate Hook Up for new Label StarRoc

Jay-Z has signed off a new Record Label called StarRoc. This deal is a 50 50 deal with the famous Norwegian due Stargate Label. They already produced the songs of Rihanna and Ne-Yo which have been great success. The aim of the new Record Label is to produce Jay-Z's records and to find new stars for the future. Also this deal is only a part of Jay-Z's 360 deals which he signed with concert live Live Nation. so there is still lots to come.

Monday, September 22, 2008

Grunge

Grunge music is also known as Seattle sound and appeared in the mid 1980's. The music genre is inspired from hardcore punk, heavy metal and indie rock and is mostly a wild mix of guitar sounds. Grunge music was never like because the people who liked it where the ones that were not liked by the government because of their criminal record or the appearance they had. The first time that grunge music appeared in the public was due to Nirvana and Pearl Jam's Ten. These two bands was the reason why grunge music became famous throughout America. The style of the musicians and fans was torn out clothes and the "dirty" look, meaning most guys where unshaved and not washed. They didn't care how other people thought of them and they did what they wanted, that was their theme. Grunge music is not as famous anymore because other music has entered the world, people now prefer the more modern and clean versions of lyrics and styles of music.

Wednesday, September 17, 2008

No Logo Chapter 2

In the second chapter the author of No Logo writes about how children are used as billboards because their parents buy them shirts with the logo printed on it. This concludes a positive reaction for companies but it makes our environment sink because our needs are all about the product and not actually the shirt or pants. Also a long time ago the shops decorated their windows with Christmas related object but now it is just a Christmas tree decorated with the logo everywhere. Companies try everything to make their logo stand out, so that they get rid of the other competition.
Furthermore Companies decided to use celebrities to identify their brand. For example Nike has a deal with Michael Jordan so that he wears clothes from Nike and not for example from Adidas. When celebrities wear branded clothes the public thinks it is a great idea and so wants to be just like them, it is the idea of "coolness". Companies and athletes, celebs and stars have a long term relationship so that they earn money but the companies get profit because more people buy more of the product since famous people wear it. This is called product placement which is when products are placed into movies or TV shows. For example a cereal box in Grey's Anatomy, this is from Kellogg’s. Hence this makes the product more famous and people buy it more. In conclusion anything that is famous will sell well to the people.

Monday, September 15, 2008

The Rolling Stone

Title: Apple Reveals New iPod Nano, iTunes Update
Author: Daniel Kreps
Source: The Rolling Stone

The newest iPod has finally come out! It is the slimmest iPod Nano ever, the material is aluminum and it comes in the rainbow colors. Also the new iPod has the landscape modus, meaning you can see/watch your movies and pictures in a landscape format. Not only that but also the non touch iPod's have a new update: from 80GB to 120 GB. Furthermore there is a new version of iTunes which is called iTunes 8.0 which has a new program called "Genius". "Genius" is mix of Party Shuffle, On-The-Go and Pandora. Additionally Apple has finally changed their in-ear headphones with two new drivers in each bud!
Lastly Apple and the NBC are working together again which means that there will be the 30 Rock on a seven-centimeter screen. All this was decided this morning in San Francisco at an Apple’s "Let's Rock" conference.

Sunday, September 14, 2008

Lifestyle vs. Product ads

In this commercial it shows how Coke brings happiness to all families. It is set during Christmas so everywhere the Coke-truck goes, lights start shinning and the families are happy when they see the truck. At the end of the commercial there is writing which says that the Coke-truck might come to your town and that you can call a specific number. Also Santa Claus winks while drinking a coke bottle. Furthermore during the whole commercial there is no talking but just music and lots of colors which represents that the lifestyle of coke is being sold. This is lifestyle because Santa Claus is something that children believe in and it brings happiness in the Winter.
http://www.youtube.com/watch?v=fDoDUC9M0Sg

This commercial is for Swiffer, which is a cloth that cleans floors. At the beginning of the add a child spills something on the floor and swiffer cleans it up in no time. During the commercial a women explains what is so good about swiffer and why it cleans so well. Meaning that she is convincing you to buy the product because it really works.
http://www.youtube.com/watch?v=H4HJyBQbJks

Monday, September 8, 2008

Chapter 1 Summary No Logo

In the first chapter the author of "No Logo", Naomi Klein, talks about how the world is changing to a brand orientated society. In former times it was all about selling the product, so people made advertisement where the focus was on the object, for example a car. Now a day it is all about the brand, so now you commercial a brand and not the object anymore. Since all cars are pretty much the same now it is the brand that counts and the logo on it. The market has to produce products all the time otherwise the consumer gets bored, so they also have to advertise the product so that it is recognized and bought. The best way in doing this is to have a logo and brand name that stands out. Also Naomi Klein talks about the Baby Boom which happened after the wars in America. Since all of the husbands where gone due to the war the women where alone at home but when the men came back many of them got married or got children. Another thing which is talked about is the Marlboro Man which is the longest lasting advertising symbol; it has been shown since 1994 but unfortunately the Marlboro Man due to lung cancer which is ironic.

Monday, September 1, 2008

A Pic of Me


Disney

Disney!!!!

BooksFilms
Production/Distribution
Walt Disney Pictures
Touchstone Pictures
Hollywood Pictures
Caravan Pictures
Miramax Films
Buena Vista Home
Entertainment

Internet
Buena Vista Internet Group:

ABC.com
ABCNews.com
Oscar.com
Disney.com
Family.Com
ESPN Internet Group
NFL.com
NBA.com
NASCAR.com
Soccernet.com (60%)

Music
Buena Vista Music Group
Hollywood Records
Lyric Street Records
Mammoth Records






Walt Disney Records



Broadcasting
Networks

ABC
The Disney Channel






SoapNet
ESPN (partial ownership with Hearst)
A&E (partial ownership with Hearst and GE)
The History Channel (partial ownership with Hearst and GE)
Lifetime (partial ownership with Hearst)
E! (partial ownership with Comcast, MediaOne and Liberty Media)

Television Stations
10 television stations

Television Production/Distribution
Buena Vista Television
Touchstone Television
Walt Disney Television
Animation

Radio
ABC Radio Networks
Radio Disney
ESPN Radio
27 radio stations

Publishing
Books
Walt Disney Company
Book Publishing
Hyperion Books
Talk/Miramax Books

Magazines
Discover Magazine
Disney Magazine
ESPN Magazine Talk
US Weekly (50% stake)

Daily Newspapers
County Press (Lapeer, MI)
Oakland Press and Reminder (Pontiac, MI)
Narragansett Times
St. Louis Daily Record

Recreation
Sports
Mighty Ducks of Anaheim
Anaheim Angels (partial ownership)


Theme Parks












Disneyland
Walt Disney World
Disney-MGM Studios
EuroDisney (partial owner)
Disneyland Japan
Epcot
Disney's Animal Kingdom
Disney's California Adventure
Disney Cruise Line

Theater
Walt Disney Theatrical Productions

Wednesday, August 27, 2008

Truck Paragraph

A toy truck was shown to us during English class today which was an ordinary truck but the logo on it was from McDonald's, meaning that it is advertising the famous fast food chain. McDonald used the opportunity to factorize a toy truck because children will want to buy the truck and make their parents pay it. This brings money for the producer of the truck and in the long run also gives money to McDonald's because the children will drag their parents to the restaurant. All in all the children will then drag their parents to the restaurant where they have to buy the food (more money for McDonald's) and probably they will want the Happy Meal, concluding that there is another toy. Hence the circle starts here: the children drag their parents to McDonalds, then they buy the Happy Meal, receive the toy, the toy belongs to a chain of toys and now the problem starts: the parents have to return to McDonald's for more toys.
The toy truck was bought at a gas station in Italy and since the children probably sat in the car for ages the parents feel guilty so they buy the truck for them. The ride continues in the car and they see the Golden Arcs from far away: off to eat lunch at McDonald's. The toy truck with the McDonald logo on it is a 2 in 1 package for the supplier because they get the most profit for it. On the other hand for the consumer it is just a "money- wasting- child- trap".

Monday, August 25, 2008

A vision of Students today

How much sleep I get a day:
8-9 hours

How much TV I watch a day:
1 hour

How much time I spend online a day:
2-3 hours

How much music I listen to a day:
1 hour

How many hours a day I spend on the phone:
2 hours

How much time I spend in school:
7 hours

How many hours I eat a day:
2 hours

I many hours I study a day:

2-3 hours

TOTAL: 25 hours (plus/minus 3 hours)

Thursday, August 21, 2008

Global Me

Maxdata - Switzerland
Dell - USA
Sony - Japan
Mac - USA

Longchamp - France
Dior - Paris
Ray Ban - USA
Panasonic - Japan
H&M - Sweden
Nokia - Finland
Abercrombie & Fitch - USA
Puma - German/French
Apple IPod - USA
Filippa K - Sweden
Yves Saint Laurent - France
Estée Lauder - France
Nivea - Switzerland

Bang and Olufsen - Denmark
Gaggenau - Germany (Schwarzwald)
Siemens - ??? Switzerland
Brother - ??? USA
Braun - USA

BMW - Germany
Mercedes - Germany
Mini - England

I speak 3 languages: German, English and a bit of French (not counting Swiss German)
I am German but I was born in Zürich and I never moved. I have been in ZIS since 12 years! :-D

Virginia