Chapter 1 Summary No Logo

In the first chapter the author of "No Logo", Naomi Klein, talks about how the world is changing to a brand orientated society. In former times it was all about selling the product, so people made advertisement where the focus was on the object, for example a car. Now a day it is all about the brand, so now you commercial a brand and not the object anymore. Since all cars are pretty much the same now it is the brand that counts and the logo on it. The market has to produce products all the time otherwise the consumer gets bored, so they also have to advertise the product so that it is recognized and bought. The best way in doing this is to have a logo and brand name that stands out. Also Naomi Klein talks about the Baby Boom which happened after the wars in America. Since all of the husbands where gone due to the war the women where alone at home but when the men came back many of them got married or got children. Another thing which is talked about is the Marlboro Man which is the longest lasting advertising symbol; it has been shown since 1994 but unfortunately the Marlboro Man due to lung cancer which is ironic.