Sunday, September 14, 2008

Lifestyle vs. Product ads

In this commercial it shows how Coke brings happiness to all families. It is set during Christmas so everywhere the Coke-truck goes, lights start shinning and the families are happy when they see the truck. At the end of the commercial there is writing which says that the Coke-truck might come to your town and that you can call a specific number. Also Santa Claus winks while drinking a coke bottle. Furthermore during the whole commercial there is no talking but just music and lots of colors which represents that the lifestyle of coke is being sold. This is lifestyle because Santa Claus is something that children believe in and it brings happiness in the Winter.
http://www.youtube.com/watch?v=fDoDUC9M0Sg

This commercial is for Swiffer, which is a cloth that cleans floors. At the beginning of the add a child spills something on the floor and swiffer cleans it up in no time. During the commercial a women explains what is so good about swiffer and why it cleans so well. Meaning that she is convincing you to buy the product because it really works.
http://www.youtube.com/watch?v=H4HJyBQbJks

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