Annotated Bibliography for Oral

Book:

Backlash; the undeclared War against Women

○ Women and advertising
○ Women got first put into advertising because it was a sense of freedom and rights for all
○ The start of women going to work was the start of putting women into advertisement
○ The women emancipation
○ Women want to be like men and so they will listen more to women then to men
○ If a women sells a product they are more likely to buy it from them then from a man
○ Women have to be prettier then men
○ Women have to live longer and healthier
○ Women are better


Video

Frontline PBS: The Persuaders

○ Everywhere there is advertisement
○ How do we know what to choose
○ The marketing strategies
○ How to find out how to advertise
○ Different experts talking about consumers and what they really want
○ Emotional branding
○ Most things are bought because there is a connection to it
○ The science of selling
○ How do we sell and how do we know what the consumer wants
○ People have to find this out, by testing the individual consumers by asking them questions about products, etc.
○ There has to be a direct target to find out what will be bought and what not
○ Car companies will not produce small cars, because the consumer will think that the car is too small even if it does help the environment - they don’t care, it needs to be practical

Online article

Frontline PBS: Analysis

○ An overview of what is in the different chapters of the movie, and what people are going to talk about it.
○ Not very helpful for the actual oral
○ There is a short sentence at the beginning which can be used as topic sentences
○ There HAS to be an emotional connection between the consumer and the product they buy


Frontline PBS: Forum, so how should we think about all of this…?

○ Interviews from experts in the field of advertising and market research
○ 4 major questions are asked, and each individual answers it
○ There are different opinions
§ Advertising is good, because in the end the consumer has the right to choose
§ Advertising is bad but we cannot do anything about it
○ Some of the questions are not helpful, because they go into great detail.
○ This can be used to quote some experts and how the feel towards advertising

Options

Editorial (Blood Diamond)
Ad (Greenpeace)
Screenplay (Cuckoo)
Pastiche (maybe Hitchhikers?? Depending on the book that SL choose)